PACKAGING

Two cans of Free Spirit Brewery & Bar Blood Type blood orange sour beer submerged in ice cubes with a gradient blue background.
Three cans of Free Spirit sour beer with colorful branding, each featuring different flavors: Blood Type Love & Passion, Passion Crush, Tipsy Melon, with colorful gradient labels and small icons related to each flavor.

Free Spirit Brewery & Bar Craft Beer Cans
This project was part of my capstone project which I enjoyed creating as it allowed me to express myself and my creative process through the combination of intriguing gradients that represented the sour beer flavour, together with seamlessly blinding type with humourous illustrations to convey a clear message to the consumers.

A blue display featuring caricatures of two men, promoting a dad joke book for charity, with slogan 'Have a Laugh, Save a Life' and a logo for Bowel Cancer Australia.

Ox & Marko’s Dad Joke Book CDU
Another project that was designed whilst working at Pharmasales Pty Ltd was the Ox & Marko’s Dad Joke Book CDU. This design was for promotional purposes as the CDUs were set to be placed on Pharmacy counters across Australia to spread awareness and raise funds for Bowel Cancer Australia through the sales of the book. One challenge encountered was as the books were placed into the CDUs the graphics at the bottom of the book were becoming hidden, therefore as a solution, I decided to replicate the bottom of the book on the front panel of the CDU, which ensured effective communication was being delivered to the customers.

Empty purple cardboard display stand for Dritical antiperspirant, with signs indicating features like 'No More Sweat with', '12 Years+', 'Skin Changing', and 'Foot Odour'.

DRITAL CDU Strip
The DRITAL CDU strip was also another project I designed whilst working at Pharmasales Pty Ltd, this project consisted of creating a CDU that is unlike most counter units. Due to most pharmacies being unable to store large counter units to hold enough of the DRITAL bottles it was important to find an effective solution to optimise space and carry the required number of products. After brainstorming serval ideas this design was the most functional as it functioned as a traditional CDU but was displayed as a clip strip at the ends of pharmacy isles.

A travel-sized skincare gift set called 'Divine Skin Set' with a holiday theme, featuring a label with the words 'Merry Christmas' and an image of three women with different skin tones, with decorative snowflakes and ornaments on a gradient blue background.
Packaging for Jelis Divine Skin Set with Christmas theme, featuring a photo of three women, holiday hanging decorations, and text about the product's botanical extracts for healthy skin.

Jelis Christmas Pack Sleeve
During the Christmas season whilst working at Pharmasales Pty Ltd, I designed a series of Christmas Pack Sleeves for Jelis and another beauty brand called Elive to promote several beauty bundles. Unlike traditional packaging design commonly seen in the beauty industry, I designed a sleeve that encloses over a mesh bag as seen above to reduce waste and be cost-efficient.

A scent diffuser with pink reeds in a clear glass bottle labeled 'Evoke Botanical Essence,' positioned in front of a white box with a pink floral design, all on a white marble surface.

Evoke Reed Diffuser
During my studies at university, we undertook assignments that challenged our creative design solutions by limiting us to curtain design requirements, and in this project, we were required only to use 2 Pantone colours and geometric shapes, these restrictions encouraged me to gain skills in problem-solving and creatives thinking to produce simple yet effective packaging design.

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