Two smartphone screens displaying social media and website pages for Free Spirit Brewery & Bar, featuring images of their products and branding.

SOCIAL MEDIA

Logo for Free Spirit Brewery & Bar with a stylized dove.

Free Spirit Brewery & Bar Instagram
A part of my university capstone project for Free Spirit Brewery & Bar was to create Instagram posts for the brand, by doing so I was encouraged to create nine engaging tiles that promote and create brand awareness for the craft beer cans I designed. Among these nine tiles, my favourite one is the animated logo, which features a two-frame illustration of the wings which creates the illusion of the dove flapping its wings. One of my goals as I continue to venture into the design industry I would love to have the opportunity to expand on my animation design skills.

A woman with curly hair applies white body wash to her shoulder.
Five white skincare bottles with pump dispensers arranged on a purple surface with a blue gradient background. Text overlay indicates skincare steps, including nourishing body wash, exfoliating body scrub, and repair body lotion.
A woman holding a jar of Jelii Advanced Repair Body Cream smiling at the camera. The image shows the product and some ingredients including an avocado, coconut, and almonds, with promotional text about the benefits of the body cream such as intense hydration, revitalized skin, and luxurious texture.

Jelis Instagram Posts
Whilst working at Pharmasales Pty Ltd, I managed the Jelis Instagram, this responsibility provided me with the opportunity to expand my management, social media, customer relations, content creation and creative copy skills. I have chosen these three posts above from many designed to demonstrate the graphic approach that was taken to promote and educate customers about the Jelis product range and its benefits. Using a combination of imagery, type and colour I was able to create engaging posts targeted towards Gen Z to educate and encourage their purchase of the product which successfully increased sales.

A person holding their shoulder in discomfort with the text "NO MORE SWEAT" and a bottle of Drital perspiration controlling powder in the foreground.
An advertisement featuring a woman in bed with a distressed expression, promoting a foot odor reduction product named 'DRITAL' with the tagline 'Coming Soon to Priceline Pharmacy'.

DRITAL Social Posts
During my time working at Pharmasales Pty Ltd, I created several promotional posts for DRITAL regularly, most of which advertised the product and highlighted its key benefits. Another important purpose of these posts was to inform customers of where the products can be found across pharmacies in Australia while keeping the designs concise and engaging. While creating these posts it was important to engage customers with the posts to attract their attention to and drive website visits and sales, therefore one design that I enjoyed creating for this purpose is the “NO MORE SWEAT” post, this design used a combination of text, illustrations, and imagery to create a visual representation of sweat dripping down.

ACE Insulation Removal Social Posts
As the in-house designer for ACE Insulation Removal, social media is one of the key driving aspects to a successful business through brand awareness, important information which sells the service to the customers and showing previous work undertaken to increase business legitimacy and trust in their work. This is demonstrated through ongoing social media posts, such as informative, before and after and frequently asked questions posts, which provided customers with ongoing, updated and reliable information, which in turn increases customer enquiries and jobs booked. The posts have stuck to the brand guidelines created to ensure consistency and increase brand awareness through colour, type and layout.

Screenshot of a search result for "Dad Jokes" on a social media platform, showing a cartoon drawing of a sleepy bull with a speech bubble that says "What do you call a tired bull? A bulldozer." There is a laughing emoji with tears of joy in the bottom right corner.

Ox & Marko’s Dad Joke Book Instagram Posts
Whilst working at Pharmasales Pty Ltd, I designed all the posts for Ox & Marko’s Dad Joke Book Instagram page, the main purpose of these posts was to promote the Dad Joke book by creating posts based on some of the jokes inside the book as seen above, which aimed to increase customer interactions and encourage sales. Additionally, I designed serval reel videos to spread awareness about Bowel Cancer through simple facts in the form of “Did you know?” statements. The posts designed successfully drove traffic to our website and increased sales which ultimately raised awareness for Bowel Cancer Australia and raised proceeds from the sale of the books.

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Frequently Asked Questions

  • Absolutely! I work with businesses of all sizes, from startups and sole traders to established companies. Every project is tailored to suit your business, budget, and objectives.

  • Yes! I work with clients both locally and remotely, making it easy to collaborate regardless of location.

  • Absolutely! Many of my clients return for ongoing design support as their businesses grow. I’m always happy to help with new projects, updates, or additional marketing materials.

  • I offer a wide range of graphic design services including branding, logo design, print and point-of-sale material, digital advertising, website and EDM design, social media graphics, packaging, merchandise, and custom vinyl decals. Whether you’re launching a new business or refreshing an existing brand, I can create designs tailored to your goals.

  • Professional design helps build trust, strengthens your brand, and creates a memorable first impression. A well-designed brand can make your business look more credible and help you stand out in a competitive market.

  • Simply get in touch through the enquiry form on my website with a brief overview of your project. I’ll be in touch to discuss your ideas, answer any questions, and provide a quote.